Six Essentials when planning gift hampers for clients
Learn how to create a solid client gifting plan, to ensure you really stand out from your competitors
and acknowledge your customers with the right gifts at the right time.
Creating amazing customer relationships.
With real ongoing trust, any problem can be aired and resolved provided that the level of customer satisfaction stays high.
It's vital to look after your existing clients as according to Bain and Co,
a 5% increase in customer retention can increase a company's profitability by 75%.
When your client feels you know them, they stay loyal and won't even bother to shop around when there is a need for small price or service adjustments. This can minimise your marketing budget by as much as 80%. Therefore, once you have a good quality client, it's essential to keep them happy and look after them.
The key to this depth of relationship is that you show your client that you care about who they are and what they value.
Taking the time to work through the following steps yourself, or with our skilled Customer Relationship team in one of our free workshops will help you have a solid plan to really look after and reward your clients.
Is it worth the effort? Absolutely.
Here's our simple 6 step Business Relationship Management Process
1. Get an expert who really understands gifting to visit you for a customer relationship workshop
Preparing suitable gifts at the right price point, organising packing and personalised notes with them, then scheduling delivery is a huge project for most businesses, so it is best to get a specialist in Gift Hampers to visit you on site to find out more about your business and your customers.
This way you will get their expert advice and they will be able to understand exactly what you need and together can create a schedule of who needs a gift and when, so that you don't have to worry about missing an important event for the following year. You also get the chance to see the hamper and packaging options.
If an in person meeting is not possible then booking a time for an in-depth phone call where the same areas as in a workshop are covered and getting a sample hamper couriered to your business is a great alternative.
2. Examination of your pre-and-post sales process.
You may already have a way of validating your customers and it's worth reviewing this to see how it's working. We are experts in helping you manage your budget and make sure your customers know how much you value them. This is important both before and after they use your product or service.
Where businesses may gift financial bonuses or discounts, a hamper may work better. That's because instead of rewarding the business, you will reward the individual.
3. Evaluate current communications and gifts.
Communication is key and the worst thing is to only gift at expected times, when your client may receive more than one gift in the same week. Here are some ways in which you can surprise and reward your clients. (suggest 2 columns)
Having business branding on your gift will not only serve your customer it will keep you top of mind and visible to everyone in the business and potentially their walk-in customers.
4. Work with your budget on an effective customer relationship management schedule.
There's nothing worse than realising that you failed to reward your client because of time or money constraints. Plan out how you can manage your budget to ensure that your clients are properly valued and rewarded for working with you.
5. Schedule appropriate gifts to be delivered to your customers.
Finalising a schedule for your customer gifts means that you don't have to worry for the rest of the year. Instead of taking up the time and energy of an internal staff member, you've already got it done when you hire an external supplier like Hamper House.
6. Deliver gifts on time and within budget, all year long.
At Hamper House It is our pleasure to make sure that your valued customer receives their gift hamper on time, every time. By working with us, you ensure that we have the staff on hand to manage your customers all year around, never missing a beat for you.
While we understand that everyone has a budget, whether that's $50 or more, we assure you that your customer will be thrilled with their gift. By partnering with Hamper House as your client relationship service provider, you are in safe hands. Look forward hearing how much your clients love your personalised demonstration of the value of their business. We guarantee it.
Our Hamper and Gift Basket Experience
Hamper House is a Sydney company that has been successfully delivering tailor made quality corporate gifts for over two decades.
In 2016 Ally acquired Hamper House, to nurture existing clients and bring every one of you a new wealth of customer service, which is part of her group of Hamper and Gifting businesses including Hunter Valley Hampers and Fruit Baskets.
Within the group, luxury, local produce gift hampers and fragile fresh fruit baskets have been successfully delivered professionally and on time to your clients over the last two decades.
Because of our track record, Hamper House has experienced and robust delivery services. You can trust that when it's crunch time and that gift needs to be there, it will arrive and your customer will be over the moon.
Our Business Relationship Management Service
As a professional hamper service, we are experts in providing you with the advice and service you need. It's the small things that will make a difference. Quality foods, beautiful hand-picked goods, professional presentation with luxurious and branded touches. Together we create a sustainable, well budgeted, high quality gifting service and schedule that wows your clients.